Who We Are

About Us

The Wheel Company was founded in 2010 and has been providing a premium alloy wheel remanufacturing service to clients within in the UK and Europe ever since.

Our customer focused service ensures an easy, no-hassle wheel repair service and our expert team have over 25 years of experience in the industry.

Our Workshop

State of the Art Facilities

Our experienced team of alloy experts offer an extensive range of wheel repair and remanufacturing services, all carried out under one roof in our 15,000 ft2 workshop in the UK.

Equipped with the latest technology –¬†including laser probing diamond cutting and aqua blasting machinery, we are able to offer a straightforward and hassle-free solution wheel remanufacturing solution for corporate clients throughout Europe.

Meet The MD

Gavin Horwell

Gavin Horwell started The Wheel Company after two decades of experience in the automotive industry.

Using his knowledge and experience of the wheel remanufacturing process, he sought to introduce an all-inclusive service that removed the hassle for his corporate customers. The success of this venture has been key to the continued growth of the company.

Operations Director


Tom has had two decades of experience in the alloy wheel remanufacturing industry.

He looks after the day to day running of the company, and retains an intimate knowledge of our remanufacturing process, as well as being a fully qualified spray painter.


Christopher Todd

Christopher oversees the technical aspects of our operations.

From precision diamond cutting to aqua-blasting and powder coating, he ensures that our state-of-the-art equipment and machinery runs smoothly.

Admin Manager

Danielle Ayers

From our head office, Danielle and her team of administrative staff oversee all of our contracts and ensures that our day to day operations run as smoothly as possible.